print advertisements
The Challenge
With the imminent deadline for the Frankfurt Book Fair (FBM) issue of The Bookseller magazine, the client needed an urgent, precise adaptation of three existing print advertisements. The core challenge was two-fold:
Strategic Integration: Seamlessly incorporate two crucial, new call-to-action (CTA) elements—the physical stand number and a recruitment-focused QR code—into established, high-value creative without compromising the original design integrity.
Technical Compliance: Deliver three full-page, print-ready files under a tight end-of-September deadline, adhering strictly to non-negotiable print specifications (CMYK colour, correct sizing, and bleed requirements).
The Solution
The project required rapid turnaround and meticulous attention to pre-press detail. I acted as the print production specialist, focusing on efficiency and technical compliance to guarantee a smooth transition from digital file to printed page.
Promotional purpose video
The Brief
Taylor & Francis required a high-level motion graphic film to articulate their core purpose: "To foster human progress through knowledge."
The objective was to translate a text-heavy corporate manifesto into an engaging visual narrative. The film needed to balance a serious, inspiring tone with specific evidence points, ensuring the viewer understood not just what the company does, but why it matters. The script called for a distinct separation between the opening manifesto (text-driven) and the supporting pillars (visual-driven), requiring a versatile animation style.
The Solution
I developed a motion language that shifted fluidly between kinetic typography and illustrative storytelling. The design approach focused on "Visual Integrity"—ensuring that while the animation was engaging, it remained professional and aligned with the academic rigor of the brand.
social and email banner designs
