English National Ballet needed striking print and digital campaign assets to support performances and brand visibility, ensuring consistency across diverse channels.
As lead designer, I worked directly with the marketing team to translate their vision into a cohesive design system that could scale across print, digital, and promotional platforms.
I developed a unified visual language using strong typography, photography integration, and layout principles, ensuring adaptability across posters, programmes, and digital formats. By creating templates and clear guidelines, I enabled the team to roll out future assets more efficiently.
The campaign maintained the prestige of the ENB brand while simplifying production for future seasons, reducing reliance on bespoke one-off designs and improving speed-to-market.
