Universal Music required visually engaging motion assets to support the album launch and promotions across digital platforms for LEGEND, Bob Marley.
Operating as the creative lead on this project, I partnered with label managers and marketers to shape visual storytelling that aligned with both Bob Marley's identity and Universal Musics commercial objectives.
I created motion graphics and animated visuals optimised for social media and streaming platforms, ensuring designs were responsive and adaptable across multiple formats. I also advised on how motion assets could extend beyond campaigns to strengthen long-term artist branding.
The work elevated the Bob Marley LEGEND campaign, enhancing fan engagement and ensuring brand consistency across channels. My contributions demonstrated how motion design could be embedded as a strategic tool within music marketing.
