Thrive Media Group
The Challenge
Thrive Media Group (a digital services company focused on accelerating growth for small and medium-sized enterprises, SMEs) required a sophisticated yet accessible suite of video assets.
The core challenge was to create engaging visual content that could clearly explain complex digital marketing offerings, such as SEO, Paid Social, and Marketing Automation to a diverse client base of SME owners who may not be digitally native. The video design needed to be scalable, on-brand, and capable of driving engagement across multiple channels for both Thrive Media Group itself and its flagship brands (e.g., Add People, Known Locally).
The Solution
I established a distinct, energetic visual identity for Thrive Media Group's video content, prioritizing clarity and speed of communication. The approach was to transform technical marketing jargon into simple, illustrative motion graphics that focus on business outcomes rather than technical processes.
